Entry point · May 2026
A Starting Point
Why I started this. And two patterns that send founders looking for a COO.
Essay · May 2026
Growing Pains Are Usually a Founder Gap
When something breaks in a growing company, it usually breaks for the same reason: the organisation needs something it isn't getting yet, and the founder isn't doing it yet. Theory from three growth models point in the same direction.
Leadership · May 2026
When the Founder's Strategy Story Stops Scaling
Three patterns in how founders communicate strategy as the team grows — and why each one stops working at a certain size.
Entry point · May 2026
Nobody Really Knows What Strategy Is — But Everyone Has the Slide
Goals nobody would argue against aren't a strategy. A strategy is a set of choices — especially what you're not going to do.